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New RudderStack Integration: Create Actionable Data Insights

Are you looking for a way to gain a clearer picture of your users and use that insight to improve your communication strategies? We've got some great news for you! Today, we're thrilled to announce an integration between Courier and Rudderstack, a customer data platform (CDP) that allows businesses to collect, process, and route customer event data across product, marketing, and analytics tools for better decision-making.

Project Scheduling 101: Everything a PM Needs to Know

Project scheduling can be compared to creating a roadmap for a long road trip. Just as you would plan your route and schedule your stops along the way, a project manager must carefully plan the various tasks and milestones that make up a project timeline. To ensure effective project scheduling, a project manager must: Ultimately, the success of the project will depend on careful planning, effective communication, and the ability to adapt to unforeseen challenges along the way.

10 groundbreaking ABM campaigns to level up your client's pipeline

Agencies are responsible for helping their customers move the needle. If there are paltry results, then the agency probably won’t have those clients for long. No pressure, right? Fortunately, agencies that proactively plan their strategy and hone their focus can achieve results that make their clients jump for joy. Helping clients fill their pipelines, convert high-quality leads, and get new business takes a powerful account-based marketing (ABM) strategy.

6 benefits of open source software for enterprise businesses [+10 best tools]

The days of the old-school proprietary software are gone! Open-source is the new kid in town. And it's taking the business world by storm — including enterprise businesses. Businesses of all sizes are increasingly adopting open-source enterprise software as the digital landscape continues to evolve. Traditionally, we've seen open-source projects being adopted by smaller companies with limited budget or niche software needs.

How to drive cohesive employee experience across thousands of miles without a desk

When Hannah Bolte joined Lozier Corporation as Director of Marketing and Communications, one of her goals involved keeping employees connected. This was hard because they used a printed newsletter that HR sent out every three months. Learn how this mode shifted from a manual process to a mobile app, along with challenges and tips learned along the way, in our latest Cohesion Podcast!

Build your email list business using chatbots

How many emails will you send today? At a guess, we’d say close to a hundred. After all, there are 4 billion daily email users sending a staggering 370 billion emails each day. Email marketing accounts for a large number of those emails, which is no surprise given that email marketing is one of the most cost-effective ways of talking to customers. McKinsey research highlights the fact that email marketing consistently outperforms other forms of promotion with a ROI of $40 for every $1 spent.

Zendesk customer journey map - understand your customers

Customer experience is more important now than ever before. Today, a staggering 80 per cent of customers consider their experience with a company to be as important as its products. While 60 per cent of customers in the UK expect the customer experience to be connected. And to further complicate matters, we live in an omnichannel world where the average consumer will use as many as 10 channels to communicate with a company.

How to Hire an IT Professional? A Comprehensive Guide

Are your business having trouble keeping up with the ever-changing technology landscape? Is your business struggling to keep up with the competition? If your answer is yes, it might be time to hire an IT professional. But how do you go about finding the best candidate for the job? A comprehensive guide will walk you through the entire process of hiring an IT professional.