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How user personas simplify your work

User personas are essential product management tools. These fictional representations of your users help you gain empathy and a better understanding of your target audiences. You can think of them as a visual map of your users’ main characteristics. With user personas it’s easy to relate to your target audiences and ‘put yourself in their shoes’ so that you can build awesome products and cool features that really meet their needs.

Managing 2021: Preparing for the Hybrid Future of Work

Tips and considerations for productively managing a distributed workforce in the new era of remote work As we come to the close of the year, we can say that 2020 has been a very long decade. Along with the personal difficulties and uncertainties, businesses faced a real struggle as they navigated how to keep the lights on and their people employed.

How to Leverage Customer Feedback to Build the Best Products

“Customer needs serve as the ‘north star’ for most product leaders”, especially those who are always striving to leverage customer feedback to build the best products. An important part of this customer feedback naturally lands in support tools like Freshdesk, but your company actually has as many feedback channels as you have customer touchpoints and internal teams.

Online meeting best practices: 20 secrets to virtual meetings

The conversation about how much we all dread meetings isn’t a new one. There are too many of them. Most of them are colossal wastes of time. Heck, one in three people admit that they’ve felt drowsy or even fallen asleep in a meeting. But, when that meeting is happening virtually and people are only dressed appropriately from the waist up? Well, it becomes even more challenging to keep participants engaged in the conversation.

23 Critical Customer Service Scripts For Your Team + 3 Bonus Tips

When it comes to customer service scripts, practitioners are as divided as people are about pineapple on pizza. The benefits of using customer service scripts are manifold, but there are some serious downsides too, like sounding robotic or not displaying enough empathy. However, when used wisely, scripts can be very helpful to customer service representatives. In this blog, we cover everything you need to know about customer service scripts.

Using Mattermost as a tool for COVID-19 contact tracing

VCLB Ghent is a Belgian non-profit organization that serves pupils between the ages of 3 and 18 years old. Every two years, we offer students a free medical checkup. The organization also works with schools to support students that struggle with learning disabilities, behavioral problems, and other issues. As a multidisciplinary team, VCLB Ghent’s staff does contact tracing for schools in the event of an outbreak of a contagious disease, such as meningitis, hepatitis, or measles.

The 12 Best Employee Engagement Software for 2021

Looking for the best employee engagement software? The past decade has seen a rapid surge in the number of startups and new businesses. While this growth undoubtedly leads to a higher employment rate, it can also cause a serious problem – a high employee turnover rate. Now that employees have so many options to choose from, the companies’ pressure is to provide an excellent work culture and environment to retain their best talent.

How a Hospital uses OneDesk to connect their departments and software

With the pandemic that rocked the world in 2020, a spotlight has been shone on healthcare systems and the challenges there are in running these institutions. Beyond the medical and research components, there are lots of supporting departments that are still needed to ensure hospitals and medical equipment are operating effectively.