9 powerful content planning tools
On the surface, executing a content strategy may seem simple. However, for those of us in the know, it takes a lot more than thinking up some catchy blog titles to succeed at content marketing. According to B2B Content Marketing, Benchmarks, Budgets, and Trends, only 40% of marketers have a documented content marketing strategy. The only reason we can deduce this number is so low is that it seems too time-consuming to commit to.