Customers have more options than ever. This is great from a customer point of view, but for businesses it means that having a great product alone isn’t enough to stand out. So how can you differentiate your brand? And how can you drive repeat sales and generate more referrals? A good place to start is delivering an omnichannel customer experience and streamlining customer interactions across all your channels.
Having been at startups my entire career, I’ve encountered the dichotomy between speed and scale when building software products.The usual attitude entrepreneurs take when building the first iterations of their products is “...we aren’t anywhere close to facing problems of scale, so let’s worry about that when we get there.” This first version of the software is built and shipped fast, and it’s only a matter of time before engineers realize that they simply don’
Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. Now, more than ever, customers are looking to connect with brands on their favorite social media platforms. In addition to meeting customers where they are, social media is a great method for customer outreach whether or not you pay to promote content.
In the wake of the COVID-19 pandemic, many organizations are adopting or experimenting with new models of long-term remote work. For some, that means keeping their teams fully distributed. For others, it means giving employees more flexibility to work from home or even simply putting plans in place for the future. But this shift to remote work brings new challenges that both large enterprises and smaller organizations must face.
As a product manager, one way to increase functionality in your product development process (and also attract new users) is to integrate your product with another product. For example, Google Calendar has an integration with Zoom, where you can instantly set up a Zoom video meeting through Google Calendar. Google Calendar benefits from the Zoom integration because it easily enables its users to set up video calls within a seamless workflow.
Global trade has enabled countries to expand their markets for sourcing various goods and services at a lower cost. It has also allowed several companies to opt for business strategies such as nearshoring to boost their growth. Nearshoring involves shifting your business operations to a nearby country. In this article, we’ll talk about nearshoring and how it’s different from business processes like outsourcing, offshoring, and onshoring.
In 2001, work was strictly in the office. You had your cubicle, your desktop, and your picture of your dog. At lunchtime, you’d share lunch with your coworkers. Sometimes, you had days where you brought your paperwork home, but the next day, you would go back to sitting at your Mac that looked like a space helmet. Let’s speed to two decades later, in 2021, where remote work is the cornerstone of businesses. 4.7 million Americans are working from home, according to the US Census Bureau.
