PTO policies vary widely among employers, with some offering a set number of days per year and others providing more flexible arrangements. The primary goal of PTO is to offer employees a work-life balance, ensuring they have time to rest, handle personal matters, and return to work refreshed. PTO is a crucial element in employee benefits packages, as it directly impacts job satisfaction and overall well-being.

Making your team feel valued and appreciated goes beyond competitive salaries and good benefits packages (although these greatly matter, of course!); it’s about creating a work environment where your employees feel a sense of belonging. When your team members feel accepted, like they’re an integral part of your organization, they feel happier and, as a result, are more motivated and productive.

There’s a difference between getting the work done and getting the work done well. As a leader, you’re likely most focused on the second part. You don’t just want to get random tasks across the finish line at any cost — you want to maximize your team’s resources and deliver high-quality work that makes a meaningful impact on your organization. Whether you use the academic term to describe it or not, what you’re working toward is better organizational efficiency.

Your role changes throughout the week and even throughout the day. This is comms, after all. We wear many hats. Sometimes you are the creator. Sometimes you’re the strategist. Sometimes you’re the boss. Sometimes you’re bossed.

Operational efficiency is more than just a goal in today’s fast-paced business world; it’s essential for success. Optimizing every part of a business’s processes to boost output, cut down on waste, and provide better value is what operational efficiency means. To get a company to this level of success, leadership is essential. Leaders’ job is to ensure that their companies are operationally efficient and stand out in a crowded market. This blog post talks about that job.

Companies are increasingly trying to promote customer experience into a key selling point. And for good reason—the Zendesk Customer Experience Trends Report 2021 found that 75 percent of customers will pay a premium to buy from brands that provide a great customer experience. Exceptional customer experiences require exceptional customer experience design. But what does that customer design really look like?

As an agency leader, do you ever feel pulled in opposite directions? That’s a real possibility when it comes to requests for proposal (RFPs). An RFP solicits proposals for services, usually on projects with multiple facets, phases, or deliverables. Agencies can be on both the giving and receiving end of the RFP process. For example, a business might create an RFP for a comprehensive marketing campaign, including commercials.