Understanding the MOCHA method in project management
If you’ve tried RACI models for clarifying responsibilities in your marketing project management efforts, did you get the results you were hoping for? For some agencies, RACI delivers incredible clarity. But others find it a little underwhelming, vague, or even confusing. Divvying up project roles into four categories (responsible, accountable, consulted, and informed) is one way to bring clarity to a project.