An essential guide to client orientation
Pop quiz: How much of your agency’s revenue comes from clients? If you didn’t answer “all of it,” the percentage is still pretty high, right? (And if it’s not — well, we want to know your secret!) Without clients, an agency can’t continue to pay its people or keep the lights on. This reality isn’t lost on managers and CEOs, and if asked, just about every one of them will say their agency is customer-centric.