You’ve probably heard, “Don’t put all your eggs in one basket.” And while that’s great advice across the board, it rings especially true in marketing. There’s no such thing as a one-size-fits-all solution in marketing. What works for one of your agency’s clients might not work for the next.

In today’s competitive world, many employees are battling with Imposter Syndrome. This phenomenon is characterized by persistent self-doubts and the fear of being exposed to fraud despite being competent. This syndrome can significantly hinder professional growth and development. It is essential to recognize the impacts of Imposter Syndrome on the workforce and employers play a key role in it. They can act uniquely and find different ways to create a supportive environment for employees.

Implementing live web chat software on your website is a great way to engage visitors in real-time conversations and convert them into leads and sales. However, to truly realize the benefits of lead generation and sales, you must optimize your live chat strategy, setup, and agent training. Live web chat software can boost conversion rates and revenue when you have the tools to optimize and implement it correctly.

Like most business owners, you’re always looking for ways to make your business more efficient and profitable. One way to do that is by using an employment management system. An employment management system can automate many of the tasks that are currently handled manually, such as payroll, benefits administration, and HR tracking. The system can save your business time and money.

As an agency, you’re in the business of creating success for your clients. And while you already have a proven roadmap you use as a starting point for new clients, there’s no single path that delivers strong results 100% of the time. One key element in planning and executing a successful marketing campaign is selecting the right marketing strategy.

After months of failed negotiations, unionization and bubbling frustration, New York Times (NYT) tech workers announced a half-day strike on October 30, 2023. Of the almost 700 strikers, over 500 joined via Zoom and around 150 formed a picket line outside the NYT HQ. Some wore Halloween costumes. From the outside, this strike might have looked a bit odd. But at its core is an issue that’s making headlines worldwide, often for the wrong reasons.