Information, in all its formats, is the lifeblood of business. Yet, it is an asset that’s often poorly managed, and therefore, provides less value than its potential. Let’s face it. Information only has value when it is refined and used for decision-making. So why do we not treat information with the respect it deserves? There can be many reasons for this, but I believe that fundamentally, it is about ease of access and use.

People barely consider email tracking to be a new thing these days. Salespeople and marketers have been using it for the last 15 to 20 years to engage with leads in a better manner and develop an email marketing strategy that actually delivers! Some of you might be wondering – what exactly is email tracking? And is there a hidden opportunity to use email tracking to provide better customer service? Keep reading to find out.

The right B2B customer support software means never having to say goodbye. In our first blog post in this four-part series we introduced the top pain points reported by B2B customer support professionals and how the right B2B customer support software will help you solve for all of them, starting with using a B2B help desk ticketing system instead of your inbox to resolve issues in a more timely, efficient manner.

Sales The edge cloud services provider connects with prospects and customers in Slack channels to manage rapid sales cycles and build customer relationships

According to a survey by Workopolis, 90% of people believe that Telecommuting contributes to more productivity. However, these are the people who have had a practice of working from home, unlike most employees today, who find themselves in an unprecedented situation in the year 2020 as a global pandemic rages and their bosses have ordained work from home as mandatory. Initially, the new work order may look heaven-sent and a miracle.