What is a lead magnet? The ultimate guide (+10 examples)
Imagine you recently moved to a new city and want to find a yoga studio. You see a flyer on your office’s bulletin board promoting a studio that just opened a few blocks away. You show up for a session, only to learn that taking a single class requires a hefty membership fee. Feeling deflated, you walk out the door. Just because a consumer enters your store or website doesn’t mean you’ve secured their business.