As important as advertising is for getting the word out about your client’s business, when it comes to sharing new messaging with their target audience, there’s no substitute for direct marketing. Other types of marketing have their place in elaborate campaigns, but none have quite the same ability to drive targeted messaging.

As a business owner, using workforce optimization (WFO) strategies can increase your company’s employee productivity and operational efficiency. And the easiest way to reap these benefits is by utilizing workforce optimization software. The software integrates data from various sources, such as your contact center, back-office, etc., into one unified solution. These data-driven insights allow you to make faster and more informed business decisions.

Working in a small company comes complete with its own unique set of challenges. These challenges are only magnified when your company is as small as it can get – a single person. When you only have yourself to count on, managing the time that you put into projects becomes of the utmost importance, and as more customers are brought on board, this time-management becomes tricky to deal with.

Check out how our newest feature, On-Demand Screenshots, works and how it can help you improve your team's workflow.

Enterprise leaders need to take a close look at their productivity solutions and identify opportunities to use new technologies to retain their edge.