Yesterday, Freshworks reached an important milestone on our journey to deliver modern, intuitive, and delightful products to customers worldwide. We officially became a public company, trading as FRSH on Nasdaq. This was possible because of the dedication and commitment of our employees, customers, partners, and investors to a company that started 11 years ago with a small idea for a ‘fresh’ helpdesk. Now we have a family of products servicing over 52,000 customers.
Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.
Project time management is a crucial skill to master for any successful business. It’s not shocking at all that nearly 41% of businesses without time management tools end up missing their deadlines. Effectively managing project tasks is essential for getting the project done on time. This includes breaking down the project into manageable tasks and assigning them to the correct individual for the optimal completion rate.
Regardless of its size, if your business is doing well, you’re operating at full capacity more often than not. This means that your staff’s time will be at a premium. While you can always hire more employees if need be, you should also be aware that there are many different ways to maximize productivity. One surprising way to achieve this is by exploring the possibilities of marketing automation.
Our mission has always been to create the most secure communications and collaboration platform. We’ve focused on building an infrastructure that enterprises and governments can rely upon for all communications across teams, clients, and partners.
Delight in customer experience has high standards. Fast-paced consumers want brands to value their time and expect their needs to be met on time, no matter how they get in touch with the brand. Our recent research spanning different countries points to how 52% of consumers expect a quick resolution from companies. First call resolution is a vital contact center metric that monitors such timely support and tracks the number of customer issues resolved within the first support call.
Find yourself drowning in notifications or constantly jumping between meetings lately? Well, you’re not alone. In fact, only 7% of employees believe communication is “accurate, timely, and open” at work. Yikes. Given the rise of remote work, companies are struggling more than ever to communicate effectively. And while some teams feel like they’re totally in the dark, others are stuck staring at Slack channels or Zoom calls instead of actually working.
At Asana, we believe that humanity thrives when we can work together effortlessly. Easy collaboration helps teams do great things, including nonprofit organizations with big missions to improve our world. That’s why we launched our Asana for Nonprofits program, which offers eligible nonprofits a 50% discount on Asana Premium or Asana Business. Asana for Nonprofits aims to boost the impact of nonprofits and help them improve efficiency, connectivity, and visibility.
There is a Cambrian explosion currently underway in the collaboration tools space. The exponential rise in remote working as a result of naturally evolving workplaces and aided by the recent pandemic has created an opportunity for lots of different collaboration tools to take center stage. As our collaboration tools improve, work that would have been nearly impossible to do remotely is becoming more and more common.
