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Customer experience management advice from the pros

Stories of great customer experiences often go viral because they’re exceptional outliers. An airline saves the day by flying out a bridesmaid dress, or a support rep saves a life by realizing the caller was having a stroke. “We tend to think of customer experience as these big old moonshots, and going above and beyond, and just knocking socks off,” says Samantha Chandler, one of Zendesk’s customer success team managers.

Faster, better, stronger-how smart uses of tech make all the difference in CX

Don’t bother choosing between speed and quality when it comes to customer experience, because businesses need both to be among the best. Speed plus effectiveness is the formula for CX success, according to findings by Enterprise Strategy Group (ESG) Research. Leading CX orgs are customer-centric to the hilt; they resolve customer issues more quickly, all while handling more customer requests overall and engaging with those customers on more channels.

Become a CX Champion-Best practices for you and your team

A company’s customer experience (CX) operation can mature just like people, careers, and bottles of wine, but only if it gets the high level of investment and prioritization necessary to reach that goal. The road to CX maturity means taking a few wrong turns, acknowledging mistakes, and putting lessons into practice until they become process. Leaders might have rough ideas about where they stand on this front, and many might say they know with certainty.

The evolution of CX from products to experiences

When it comes to customers, experience matters. Customer experience—commonly known as CX—is the impression customers have of a brand depending on every touchpoint in their buyer’s journey. With the rapid digital transformation of companies and the expanding use of technology and cloud computing in the global marketplace, customers now have a glut of interaction options at their fingertips. As the customer has gone nimble, so has CX.