How many emails will you send today? At a guess, we’d say close to a hundred. After all, there are 4 billion daily email users sending a staggering 370 billion emails each day. Email marketing accounts for a large number of those emails, which is no surprise given that email marketing is one of the most cost-effective ways of talking to customers. McKinsey research highlights the fact that email marketing consistently outperforms other forms of promotion with a ROI of $40 for every $1 spent.

In 1966, Eliza was born. The brainchild of Joseph Weizenbaum and a team of computer scientists at MIT (Massachusetts Institute of Technology), Eliza is widely recognised as the world’s first chatbot. She was pretty basic compared to today’s chatbots but could identify key words in sentences and then ask questions back to the user based on that input.

How do you turn a customer into a fan? Ironically, one of the best ways to trigger word of mouth is to use your own voice and speak one-to-one with customers. Speaking directly to a customer enables you to better understand their needs, which means you can tailor solutions and offer additional services as they become more receptive to cross selling and upselling. Voice interactions can make a customer feel more appreciated as they experience being ‘seen’ and ‘heard’.

Are your business having trouble keeping up with the ever-changing technology landscape? Is your business struggling to keep up with the competition? If your answer is yes, it might be time to hire an IT professional. But how do you go about finding the best candidate for the job? A comprehensive guide will walk you through the entire process of hiring an IT professional.

Effective IT support is one of the most important pieces of operating a modern business in today’s ever-evolving digital landscape, but delivering this kind of support at a high level can be complicated. To help streamline complex IT support measures, more businesses are relying on IT Service Desk Software. By using IT Service Desk software, today’s businesses can improve their communication and collaboration while also being more productive and satisfying their customers.

Employee experience strategy is designing and implementing an integrated set of activities, initiatives, and programs that collectively create a positive and productive work environment. Gartner has identified that the employee experience (EX) is about more than just the technology used to enable work - it is about all the interactions employees have throughout their day-to-day work and how their contexts influence these interactions.

According to Michael J. Papa, the author of Organizational Communication, “a corporation that focuses on horizontal communication places more importance on fostering collaboration than managing work. When a company expands, lateral or horizontal communication is an intelligent approach to maintain a sense of unity and have all of its parts work towards the same objectives.”

Time-wasting is a common phenomenon that almost every company has to face in some form or another. For BPOs, low productivity and motivation levels are common, and many senior figures are still focusing on cracking down on time-wasting. This is particularly so in companies that have migrated to remote working and hybrid working models, where supervisors and managers cannot easily see what workers are doing from one moment to the next.

Investing in your workforce can be one of the most significant drivers of business success. However, many companies overlook the importance of employee development and fail to realize its potential impact on the bottom line. According to a study by the Society for Human Resource Management, 75% of employees cite a lack of career advancement opportunities as a reason for leaving their current job.

If you’re looking for insights about employee management, you’ll want to read the 10 books on this list. Written by some of the top professionals in the field, these books will teach you everything from hiring the best employees to dealing with difficult ones. So if you’re ready to take your employee management skills up a notch, then be sure to check out these 10 must-read books!