Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.

Dramatic shifts in how we approach and conceptualize work are always met with an initial tidal wave of skepticism and detractors. This is a good thing, even if those initial detractors may turn out to be wrong. Thinking critically about the tools we deploy and how we manage our workforce is paramount.

The modern workplace is constantly evolving, and with this evolution, comes new challenges for employers and employees alike. One of the biggest challenges is finding the right balance between flexibility and efficiency in the workplace. Flexibility and efficiency are both important factors to consider when creating a successful and productive work environment, but they can often conflict with one another.

Four work trend predictions for 2023 and beyond.

Investing in your workforce can be one of the most significant drivers of business success. However, many companies overlook the importance of employee development and fail to realize its potential impact on the bottom line. According to a study by the Society for Human Resource Management, 75% of employees cite a lack of career advancement opportunities as a reason for leaving their current job.

Most people know Element as a secure collaboration and messaging app. They know what it looks like on their phone or laptop, appreciate that it’s end-to-end encrypted, and make increasing use of features like threads, polls and location-sharing. In short, they are familiar with the front-end; the client, the app or whatever else you want to call it.

B2B customer portals ensure that every client receives efficient, personalized service. They solve many of the common challenges that leave B2B customers feeling dissatisfied with their service experience or underserved by their product as a result of their lack of customer education or troubleshooting information. The following table shows some of the most common customer challenges in the B2B space and how customer portals address them.

What exactly is project management? That seems like a simple enough question — but it's not really, is it? Good project management can transform processes and workflows at any agency, infusing direction and organization while reducing the chaos factor. At the same time, “project management” doesn’t mean the exact same thing to everyone — and it certainly doesn't look the same at every business.

We all know that productivity is a key issue for BPOs of all types. We also know that BPOs have had to deal with more productivity related-issues in recent years due to the move to remote and hybrid working. However, BPOs that are still based primarily in a physical office also face many challenges around efficiency and employee engagement, particularly in this current tight job market.

If the importance of diversity in the workplace is in any doubt, consider that, by 2055, the USA will no longer have a single racial or ethnic majority. This is according to a study by the PEW Research Center on demographic trends shaping the world. This indicates that organizations ahead of the curve on diversity and inclusion issues will have a competitive advantage going into the future.