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Messaging

2024 is about being in your element

In the midst of winter, while many resolutions may fade, at Element we remain steadfast in our commitment to excellence. In our latest ESS release (24.02), we've been laser-focused on improving our installation process for customers who self-host their servers. Below we unveil the latest updates and stories from behind the scenes.

10 best instant messaging SDKs and real-time chat APIs in 2024

For businesses all throughout the world, fast and secure communication is fundamental. With over 3.21 billion active users engaging in over-the-top messaging apps daily, the significance of real-time chat solutions continues to surge. In this scenario, leveraging real-time chat APIs and instant messaging SDKs has become critical. These technologies provide a streamlined method of communication, whether it is for smooth customer service or internal cooperation.

B2B vs. B2C Marketing Strategies: 4 Crucial Differences to Know

Marketing is a combination of data, strategy, and art. It requires deep knowledge of your target audience’s needs and preferences but also the capacity to create the perfect strategy that convinces and converts. Whether you're crafting messages for other businesses or for end consumers, the game changes dramatically. Let’s tackle the nuances of B2B canvassing and master the immediacy of B2C persuasion as we explore four crucial contrasts between these dynamic marketing arenas.

Product Roundup: What's new in Rocket.Chat 6.6

Welcome to Rocket.Chat's first Product Roundup of 2024! Another year, another brand-new collection of updates crafted just for you! Whether it's improved features for team collaboration or great news for those using Rocket.Chat to build their own in-app chat experiences, this roundup provides a glimpse into the advancements marking the beginning of a year filled with meaningful improvements. Let's jump right in!