How to Create Compelling Lead Magnets to Attract Quality Leads
People won’t give you their email addresses for no reason. If someone approaches you and asks for your contact details just because would you give those to them? I’m sure you won’t. To get access to quality leads, you must build rapport before asking for their emails. Lead magnets help with this. But they need to be relevant and compelling enough for your prospects to be willing to get them in exchange for email addresses.