How to use the Ansoff Matrix for strategic planning (with examples)
If the last couple of years have taught us anything, it’s that the marketplace can change quickly and without warning. In case you were wondering, yes — we are talking about the pandemic. To keep up with changes, businesses need to adapt to their surroundings. This means creating new plans for growth and tailoring your business strategy to align with market trends and consumer behavior. But how can you create a corporate strategy that’ll help your business succeed in the long run?