Contact center quality monitoring is one of the best ways to improve customer service. When you monitor quality, you’ll be able to identify any roadblocks in the process and create an easy pathway to boost customer satisfaction. But contact center quality monitoring isn’t just about recording phone calls between customers and agents or checking if they responded politely to an email query. Rather, it’s about how you evaluate each agent’s interaction and act on them.

In a world dominated by chatbots and text messaging, you might think phone calls are becoming a thing of the past. But many customers still prefer calling businesses over the phone to resolve their problems. As a business owner, answering phone calls may not be your top priority. So it makes more sense for you to invest in an inbound call center instead. Inbound call centers can receive calls on your company’s behalf.

Your customer’s perception of you and your brand can be shaped in a single customer service interaction. So it pays to be careful with what you say and how you say it. One way to set the course of conversations in your favor is by using the right customer service phrases. Customer service phrases serve as ready-reckoners that you can use in your day-to-day interactions with customers.

Companies have long focused on customer experience; some may even say they’re, gasp, customer obsessed. But buzz words aside, all this means is that they’re putting the customer at the center of everything they do. From sales to marketing and support, these companies aim to please at every step of the customer journey. With such a heavy focus on needs of customers, far too often the needs of agents get overlooked. And in reality, the two are more intertwined than you might think.