Program managers and project managers might sound like very similar jobs. They have similar job titles, work with similar concepts, and speak a similar workplace language. They even have similar academic and professional backgrounds (though there’s a difference in depth). But make no mistake, these two roles are as crucial as they are distinct — and those distinctions are worth understanding.
A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.