The IT dilemma: Balancing data privacy and personalisation in customer experience
Your phone buzzes with an email notification. Subject line: Important information about a recent security incident. Sounds familiar, right? Unfortunately, security incidents are more and more common, which means many companies are leaning on trust to galvanise their customer relationships. Trust is the cornerstone of customer relationships, but in today’s changing data privacy and security landscape, it’s hard to earn and easy to lose.