Great service relies on having a complete view of your customers. That means bringing all your support channels, workflows, customer data and apps into a unified workspace so agents have the context they need for every customer interaction. But businesses need to take the idea of a single customer view one step further.
In today’s globally connected economy very few businesses of a certain size restrict themselves to just a single country. In fact, even small ‘mom-and-pop’ businesses sell their products online all over the world. Employers of all kinds are tapping into talent and expertise from all around the world, and not just those with subsidiaries in multiple countries. Almost all businesses, organizations, and even governments are under pressure to reduce costs and do more with less.
Mark Sanborn once said: "Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers, and business." In the agency world, how you implement change is just as vital as the specific changes you make. It's a classic case of the journey being as important as the final destination.
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We have arrived at the halfway point in our ten-part series covering The Complete Guide to Customer Service Transformation. We’ve talked about engaging leadership and sparking teams, and now, let’s examine how to meet and exceed your customers’ expectations while optimizing their journey with your business.