In the race against time, where every second counts, organizations and individuals are on a relentless quest to unlock the secrets of optimal productivity and efficiency. While familiar accounting practices like Financial Accounting and Cost Accounting offer valuable perspectives, there lies an often overlooked cornerstone: Time Accounting. ‍

Mark Sanborn once said: "Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers, and business." In the agency world, how you implement change is just as vital as the specific changes you make. It's a classic case of the journey being as important as the final destination.

We have arrived at the halfway point in our ten-part series covering The Complete Guide to Customer Service Transformation. We’ve talked about engaging leadership and sparking teams, and now, let’s examine how to meet and exceed your customers’ expectations while optimizing their journey with your business.