There was once a time when marketing was mostly about handing out flyers and placing radio adverts. Marketing has come a long way since then, and even digital marketing has been subject to evolution. Innovative marketing concepts like data-driven and personalized marketing are but few of the digital marketing trends explored by businesses and marketing agencies recently. With larger players now in the market, contemporary digital marketing trends are more in line with interactive marketing and AI.

More often than not, shoppers’ impressions of companies are based on interactions with support agents. After all, customers rarely interact directly with businesses outside of support calls—especially if the company is online-based. Your agents need the proper training and tools to handle those calls in a way that makes the customer feel heard and appreciated. Below are six call center training tips to ensure your agents can deliver a positive, helpful customer experience.

Loyal customers are the bedrock of any booming business. After all, loyal customers are repeat customers; they’re generally the most likely to promote a business on social media; they tend to report the highest levels of customer satisfaction; they have the lowest churn rate; and they can boost a company’s net promoter score. Customer retention is critical. But keeping customers happy and loyal for the long haul is easier said than done.

Mattermost 5.23 includes improvements that will help your team collaborate more effectively.

Times have been extremely trying, but we’re in it together. And together, with @ProfitWell, we’ve launched the Subscription Stimulus Package to help fuel your company’s growth. Here’s everything you need to know.

Businesses are laser-focused on customer experience and customer service today. And as work transitions from in-person to remote, customers are heavily relying on digital channels for help. This is no different for your employees — they need digital internal help desk solutions now more than ever. Companies are leaning even more heavily on technology to keep their customers and employees connected while the world is in survival mode.