The digital media landscape is vast and ever changing. With constantly moving parts and assets, it can be challenging to manage. Now imagine running a business—and all of its moving parts—on top of that. That’s exactly what Don Brown, founder and CEO, at The Longtail Agency does on a day-to-day basis. The Longtail Agency is a full-service digital media and marketing agency that specializes in building strategic full-scale campaigns to drive tangible results for their clients.

What customers want and what they get might not always align, but the stakes are getting higher for any business that falls short. 80 percent of customers say they’d switch to a competitor after more than one bad experience. And that’s a number that should have most companies paying attention. Why? Customer expectations have shifted considerably over the past year.

We created Focalboard to be a self-hosted, open source alternative to tools like Trello, Notion, and Asana. One of the most common use cases for each of these tools is managing projects. When we looked for a project management solution to coordinate the development of Focalboard itself, the choice was clear: We would use Focalboard to build Focalboard (just like Mattermost uses Mattermost to build Mattermost).