Teams | Collaboration | Customer Service | Project Management

May 2024

What is content marketing? A complete guide

When brands produce great content, their audience keeps coming back for more. In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the content marketing industry will be worth $600 billion in 2024, a significant uptick from previous years.

No-Code Workflow Builder: Automate Processes Across Your Business!

Workflows are a powerful tool for businesses of all sizes – if they are intuitive enough to be used by tech and non-tech-savvy people alike. InvGate Service Desk's visual workflow builder already allowed users to drag and drop components into a process to define its multiple steps. But with the latest update, they can build, modify, and optimize them in minutes without technical knowledge — making it perfect for speeding up your Enterprise Service Management (ESM) strategy!

How Workforce Analytics Reduces Bias in Performance Reviews

Explore how incorporating workforce analytics into performance reviews reduces bias and ensures transparency. Learn how Insightful's remote employee productivity management tools empower managers with real-time data, boosting productivity and engagement across remote and in-office teams.

8 types of IT projects and their business impact

If IT is the lifeblood of your business — and it is — then IT projects play a vital role in keeping your organization healthy and thriving. These projects can range from small localized projects (first aid) to systemwide enhancements (blood transfusions) to complete digital transformations (something akin to a heart and brain transplant all in one!). IT projects can be proactive or reactive, small or large, quick or years-long.

16 Agency Metrics & KPIs to Track For a Profitable Business

As an agency, profitability depends greatly on accurately tracking and understanding your company’s key metrics and data. This includes not just financial metrics, but also operational, sales, and project management data. In this guide, we’ll walk you through 16 key agency metrics and data to know and track to improve your agency’s profitability.

Product Roundup: What's new in Rocket.Chat 6.8

Accessibility is not just a mere add-on, but a defining facet of Rocket.Chat. In order to ensure no one is left behind in the digital dialogue, we’ve made our platform easier to use and more accessible in this latest version. We firmly believe that communication shouldn't discriminate; it should be made accessible to everyone, taking into account differing technical competencies and physical capabilities. As we move into the second quarter of the year, we keep up the pace.

Unveiling the Significance of Strategic Workforce Planning in Modern Organizations

You have been running a company for 20 years. You have 100 employees, but 20 will retire within the next 5 years, and the rest will retire within the next 10 years. Your organization needs specific skills for those roles. It is hard to get people with these specific skills in the market. In that case, you need to plan accordingly to avoid that future problem. The planning of future and current workforce is called strategic workforce planning.

Small businesses, big impact: Join the community made just for you

Slack has enabled small businesses around the world to do more with less. From delivering world-class customer experiences to centralising communication with internal teams and external partners, Slack has helped teams everywhere to make the most of every resource. The bottom line? Small businesses rely on Slack to power their operations and grow their business at scale.

What is customer centricity? Here's how to put your customers first | Zendesk

Wondering what it truly means to put your customers first? We've got you covered. Discover what customer centricity means, why it’s so important, and dive into three essential tips for prioritizing a customer-centric culture within your business. Watch now and take the first step to leading your business towards a customer-centric future.

The Call Center Productivity Playbook: Tips & Metrics

Call centers seem like something out of the 1980s. Giant rooms filled with headset-wearing workers answering calls from current and potential customers or making telemarketing pitches feel like an old-fashioned idea in our AI-affected world. However, although chatbots have taken some of the load off of customer support teams in recent years, the number of call centers in the US has increased by 6.8% per year since 2018.