I started my marketing career as an SEO analyst. Back in 2010, the process of backlink building was fairly easy. I’d see people putting together a press release and distributing it to hundreds of no-name platforms. Some would leave a slew of useless comments peppered with links beneath a blog post. Others would write a low-quality article that looked more like a random bunch of words put together, turn it into a link cemetery and call it a guest post.

A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

Program managers and project managers might sound like very similar jobs. They have similar job titles, work with similar concepts, and speak a similar workplace language. They even have similar academic and professional backgrounds (though there’s a difference in depth). But make no mistake, these two roles are as crucial as they are distinct — and those distinctions are worth understanding.

The rapidly evolving workplaces need artificial intelligence integration in their daily operations to tackle everyday challenges. Today, organizations highly need to optimize their efficiency, streamline processes, and compete with others so the role of artificial intelligence in the workplace becomes more important. However, this transformative technology has different complexities as well.

For digital content to reach and resonate with audiences, it needs to be clear, compelling — and visual. Visual content is key to attracting more attention, better communicating ideas, and increasing audience interest.

Operations leaders are at the forefront of driving innovation and fostering long-term growth. With the ever-changing business environment and current emerging technologies, it's crucial that they also stay ahead of AI in the workplace. The Work Innovation Lab, a think tank by Asana, conducted research and found that operations leaders are AI realists—they see the technology’s vast potential and acknowledge its complexities.

Global CEOs are increasingly eager to bring their workforce back to traditional offices, but reality seems to be at odds with their hopes. In spite of these executive mandates, many office spaces remain empty.

Large corporations and small family-run businesses may seem worlds apart. However, they do share a common thread: their destinies hinge on the person atop the hierarchy. Depending on the business’ size and structure, this individual can either be the Chief Executive Officer (CEO) or the owner of a company. A common misconception is that these two hats are similar and interchangeable.

During the pandemic, many of us started working from home. We were kept safe by this change. Now some people are returning to work. However, there is a cost involved. According to a new study, returning to work can cost $51 per day. This article discusses what this study found and what it means for office workers and managers. Returning to the office might not only consume more of your time, but also drain your wallet. Owl Labs recently shared its annual State of Work report with Fortune.

The evolution of website chat apps is pivotal for enterprises, particularly for customer-facing teams focused on efficient customer engagement. With millions of websites employing online chat technology, the importance of it is undeniable . Website chat turns out to be a good investment for businesses. Those adopting live chat have seen a 10% increase in average order value. This is not just a boost in sales; it represents enhanced customer interactions and streamlined communication processes .