How Asana drives impactful product launches in 3 steps
There’s no secret recipe for the perfect product launch. It takes weeks, months, or even years of careful planning and coordination across teams. With more than 20 years in product marketing and experience working on countless launches, Eric Bensley, Head of Product Marketing at Asana, knows firsthand the value of a successful launch. According to Bensley, "there's nothing more critical for product marketers than a product launch.