Innovation Matrix: How to Elevate Product Development Within Your Company
In an ever-evolving marketplace, companies have to constantly innovate new products or update existing ones to satisfy customers. A stagnant product line can lead to customers choosing newer or better products from competitors. Ideas drive innovation. But leaders have a tough time sorting through the hundreds of ideas from different concepts, teams, and products. Categorizing and prioritizing these ideas can help teams focus on the innovations with the highest potential for success.