The Power of Email and Chat: Connect Your CX Support Strategy to Multichannel Conversations
In today’s digital-first world, there are copious channels for conversations to take place. Chat, it seems, has emerged as the shiny new avenue for support, especially in the world of chatbots and AI, and email has fallen to the wayside. While email may be overlooked in lieu of its modern counterparts, in fact, our research team found that 47% of people prefer to contact a company for customer service over email, compared to phone and Web Chat, both at 23%.