Teams | Collaboration | Customer Service | Project Management

%term

B2B vs. B2C Marketing Strategies: 4 Crucial Differences to Know

Marketing is a combination of data, strategy, and art. It requires deep knowledge of your target audience’s needs and preferences but also the capacity to create the perfect strategy that convinces and converts. Whether you're crafting messages for other businesses or for end consumers, the game changes dramatically. Let’s tackle the nuances of B2B canvassing and master the immediacy of B2C persuasion as we explore four crucial contrasts between these dynamic marketing arenas.

Distributed Work: Lessons Learned and a Look Ahead I Atlassian

Do offices matter anymore? Does remote work hurt or help teams? And what are CEOs getting wrong in the work from home debate? Global Head of Team Anywhere Annie Dean and Stanford Economics Professor Nick Bloom answer these questions and more in this video. They discuss insights from their work and conversations with executives, getting to the bottom of what matters most for effective teamwork.

Google Workspace in Miro: Boost Your Productivity with THIS Integration

Unleash the full potential of Google Workspace within your Miro boards! This detailed tutorial guides you through integrating Google Docs, Google Calendar, and Google Sheets into Miro, creating a powerful, unified workspace. Whether you're just starting with Miro or looking to use it like a pro, this video is packed with tips and tricks to elevate your productivity and collaboration.

Master Your Task Management: How the 1-3-5 Rule Revolutionizes To-Do Lists

The 1-3-5 Rule is a simple yet effective framework for managing daily tasks. It operates on the principle that not all tasks are created equal, and thus, prioritization is key. The rule suggests that on any given day, you should aim to accomplish: This structure ensures that you focus on what truly matters, while still making progress on other necessary activities. Here’s a basic breakdown of how tasks might be categorized: Tip: Start your day by identifying your 1-3-5 tasks.

Why failure is necessary for innovation

It’s uncommon for the first draft of anything to be an instant success. That’s because innovation requires trial and error — to brainstorm, develop, and launch a new product or service means iterating continuously throughout the process. But we know failure can be scary: Miro found that 62% of enterprise leaders believe that fear gets in the way of innovation at their companies. In this article, we look at why successful innovators accept failure as part of the process.

How the team creating Basecamp uses Basecamp | Basecamp Office Hours

In this Basecamp Office Hours session (recorded live on February 8, 2023), Kimberly, Ashley and Chase share how the team at 37signals uses Basecamp to manage their day-to-day work. During this one-hour session, the team shows how the company uses Basecamp can be set up for company Human Resource functions, recruiting, and onboarding new employees.