How are customer success and customer experience different? If you don’t know the answer to this question, you’re certainly not alone. The two concepts are often confused because there are some similarities and overlaps. Though they’re both customer-centric roles, customer success and customer experience teams perform distinct functions.

Peoples Bank is one of the leading locally-owned and operated community banks in Washington state, meeting the financial needs of businesses and families in Whatcom, Skagit, Island, Snohomish, King, Chelan, and Douglas Counties. The bank is closely held and operates three principal business units: business banking, retail banking and home lending.

Nurture stronger relationships with customers and foster seamless communication with external partners.

Many businesses have discovered the benefits of remote and hybrid teams over the last year. With the potential to boost productivity, motivation, and collaboration, it is clear that they are both here to stay. Even after a return to normalcy. For example, Microsoft announced its plans for the future of its hybrid work model last year. And enabled all staff to work up to 50% of their time from home without needing approval.

Wiktor Leo Burnett is one of the largest and most awarded advertising agencies in Slovakia. Part of the five agency, 150-person strong Kreator Group, Wiktor’s staff became increasingly aware that they needed a new solution to make their internal processes more effective and automate work where possible.