How many emails will you send today? At a guess, we’d say close to a hundred. After all, there are 4 billion daily email users sending a staggering 370 billion emails each day. Email marketing accounts for a large number of those emails, which is no surprise given that email marketing is one of the most cost-effective ways of talking to customers. McKinsey research highlights the fact that email marketing consistently outperforms other forms of promotion with a ROI of $40 for every $1 spent.

Businesses trust their marketing agencies to help them find, engage with, persuade, and close the accounts they need to maintain success and sustainability. Instead of the “spaghetti against the wall” approach of gathering as many prospects as possible then narrowing in on the highest-quality ones, it makes sense to proactively target a client's ideal customer and create a personalized marketing strategy. This idea is the premise for account-based marketing (ABM).

The concept of “Bare Minimum Monday” has been gaining popularity in workplaces across the globe. This new trend involves employees doing the bare minimum required to get by on Mondays. It is similar to the concept of “quiet quitting,” where employees disengage from their work and quietly start looking for new opportunities. ‍ In this article, we will explore the reality of Bare Minimum Monday and whether it is a cause for concern.

Customer experience is more important now than ever before. Today, a staggering 80 per cent of customers consider their experience with a company to be as important as its products. While 60 per cent of customers in the UK expect the customer experience to be connected. And to further complicate matters, we live in an omnichannel world where the average consumer will use as many as 10 channels to communicate with a company.

How do you turn a customer into a fan? Ironically, one of the best ways to trigger word of mouth is to use your own voice and speak one-to-one with customers. Speaking directly to a customer enables you to better understand their needs, which means you can tailor solutions and offer additional services as they become more receptive to cross selling and upselling. Voice interactions can make a customer feel more appreciated as they experience being ‘seen’ and ‘heard’.

Employee experience strategy is designing and implementing an integrated set of activities, initiatives, and programs that collectively create a positive and productive work environment. Gartner has identified that the employee experience (EX) is about more than just the technology used to enable work - it is about all the interactions employees have throughout their day-to-day work and how their contexts influence these interactions.

Are your business having trouble keeping up with the ever-changing technology landscape? Is your business struggling to keep up with the competition? If your answer is yes, it might be time to hire an IT professional. But how do you go about finding the best candidate for the job? A comprehensive guide will walk you through the entire process of hiring an IT professional.

Investing in your workforce can be one of the most significant drivers of business success. However, many companies overlook the importance of employee development and fail to realize its potential impact on the bottom line. According to a study by the Society for Human Resource Management, 75% of employees cite a lack of career advancement opportunities as a reason for leaving their current job.