I’m hard-pressed to think of another period in my 20-plus-year career when future readiness was a higher, more urgent priority for enterprise leadership than it is today. A multitude of disruptive forces—ranging from experimenting with generative AI to prioritizing diversity, equity, and inclusion policies and programs to implementing hybrid strategies—are coming to a head, and we can truly only speculate about what the world of work might look like a decade from now.

In 2023, many schools and universities are increasingly leveraging digital communication to further the goals of effective teaching and assessment. However, many institutions are yet to implement such forward-looking changes. Their efforts are often limited by a lack of funding, outdated infrastructure, or resistance to change. Digital transformation is changing how industries and sectors work, bringing transparency, efficiency and speed to manual processes. The field of education is no different.

Employee experience, put simply, is what it feels like to be in an organization. The goal of those entrusted with creating an optimal employee experience is to cultivate a work environment where everyone can flourish, no matter their location. A strong employee experience leads to an optimal work environment where your employees and your organization can flourish.

Dramatic shifts in how we approach and conceptualize work are always met with an initial tidal wave of skepticism and detractors. This is a good thing, even if those initial detractors may turn out to be wrong. Thinking critically about the tools we deploy and how we manage our workforce is paramount.

The modern workplace is constantly evolving, and with this evolution, comes new challenges for employers and employees alike. One of the biggest challenges is finding the right balance between flexibility and efficiency in the workplace. Flexibility and efficiency are both important factors to consider when creating a successful and productive work environment, but they can often conflict with one another.

Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.