Digital marketing has changed significantly in the last few years. Anyone who tells you differently doesn’t actually spend time in many online spaces. And if the trends — what people consume, what types of ads work — continue, your digital marketing KPIs (key performance indicators) have to change with them. Whether you’re the head of marketing at a company or run your own digital marketing agency, the numbers are important.
A guide to the unwritten rules of hybrid work.
The ripple effects of widespread resignations — amid growing demand for remote jobs, transparency and wellbeing at work — continued to be felt in 2022 and will likely shape 2023 too. Every year, it becomes more and more imperative to adopt digital tools that help both employers and employees create a more accountable, flexible, and collaborative workplace.
A guide to top training practices for a remote workforce in 2023.
In-app messaging is becoming an increasingly popular to reach product and app users, making it a critical component of a strong customer engagement strategy. It has proven to be an effective tool for improving user engagement, driving sales, and increasing user retention. With the rise of mobile app usage and the ever-increasing competition, it's essential for businesses to understand the value of in app messaging and how it can benefit their growth prospects.
It’s a competitive world out there. And if that seems too obvious of a statement, let’s break it down.
Salesforce and Slack are two of the most popular and widely used tools for sales teams today. Salesforce covers the “external” – it’s your one-stop shop for managing the sales pipeline, and working with both prospective and existing customers. Whereas Slack covers the “internal” – it’s your company’s collaboration hub, helping turn your sales team into a lean, mean, selling machine.