Google Business Messages: 3 best practices for customer service teams
Messaging has surged in popularity and become a go-to channel for many consumers since the COVID-19 pandemic. It looks like the trend is here to stay—74 percent of customers who messaged with companies in 2020 plan to continue doing so. Research also shows that 76 percent of consumers like to buy products using chat or messaging, and 72 percent are more likely to make a purchase online if they can ask questions in real-time. Google’s Business Messages enables buyers to do both.