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Do This Instead Of That - Better eCommerce Marketing for 2021

If you’re an eCommerce marketer, by now, you’ve read countless articles and studies about how eCommerce sales are skyrocketing, and nearly every person is now a potential customer. You’re either looking to take advantage of that new potential or trying to ensure you hang on to (and grow) your piece of this bigger pie. Marketing is the answer to both because it helps you reach new eyeballs while also re-engaging with loyal customers ready to buy again.

Welcome, Element Home!

We’ve launched a brand new version of Element, called Element Home! It’s the Element app, but faster, personalised and under your control - all packaged up so you don’t have to worry about how it works! You can just enjoy the fact you know you chose someone you trust (us!) with your data. So that you know, here’s what’s going on behind the scenes with Element Home; in practice you’re getting your own fully managed, dedicated server alongside your Element app.

How to Improve Customer Service: Top 10 Practical Tips

Like most business leaders, you want your company to provide a great customer service experience. You hope to respond quickly, have positive interactions with your customers, and give them the solutions they need. However, with customers being higher expectations than ever, and customer support teams being understaffed, this is easier said than done. If you’re wondering how to improve customer service in this salutation, then look no further.

Best ways to manage your content marketing calendar

Content marketing does plenty for your organization. It pushes your site higher in the search engine ranks, pulls in traffic, educates and builds trust with your readers, and hopefully leads to them buying from you (and staying loyal into the future). But there are plenty of moving parts involved with producing just one perfect piece of content — let alone several in a week. This is where a content calendar comes in handy. Your content calendar can be as simple or complex as you need.

30+ Best Workflow Tools for a Hybrid Work Environment

If 2020 was the year of work-from-home, 2021 will gradually be easing into what the future of the office will look like: a hybridized home-and-office requiring the use of many different workflow tools. The reason this term casts such a wide net is because everyone’s situation will be notably different. Some businesses will return in full force (once they’re able to) and will resume the office life that they formerly lived, while other organizations may never have a formal office again.

5 Keys to Simple Project Management

Project Managers are presented with some challenging tasks which can hinder the success of the project. Some of the most prevalent challenges that keep project managers on the ball involve making sure the project is on track, within the assigned budget, keeping up with the project's pace, and managing resources.

Avoiding the Most Common Business Mistakes When Scaling Your Small Business

Scaling and generating more revenue without necessarily increasing costs is a good sign for your small business. But with the potential to scale by increasing sales volume comes the challenge of keeping the company’s operations and profitability stable. This is why companies emphasize the importance of operational efficiency.

6 Tech Tools to Streamline Your Remote Workflow

‍ Thrust into the unfamiliarity of remote work, a huge number of industries around the globe have had to adapt to life away from the office. COVID-19 has prompted a surge in remote work like we have never seen before, with much of the American workforce being left with no choice but to work from home. In fact, the pandemic has ensured that tech priorities shifted for 95% of companies.

7 secrets of sales leadership

Sales teams across all industries are facing unexpected changes, including an abrupt move towards remote work. At a time like this, leadership makes all the difference. The LinkedIn State of Sales Report for 2020 found that 70% of sales managers think that being able to navigate change is more important now than it was five years ago.