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AI for Customer Care: Addressing the 3 Key Industry Challenges

Gone are the days when artificial intelligence (AI) was a mere buzzword. Today, AI is transforming our lifestyle. AI enables machines to perform a myriad of tasks with minimal human interference. Whether in sales, marketing, or customer service, AI has revamped business processes. According to a recent Gartner report1, 55% of established companies have started making investments in AI or have prioritized it for their immediate plan of action.

How we improved self-service for our customers

A common part of a growing company’s journey is beginning to build and sell multiple products, along with the original one you used to launch the business. As that happens, your relationship with customers will necessarily evolve and you may need to reconsider what customer-centricity looks like for your brand.

Call center scripts: when and how to use them

Your customer service team is made up of a variety of humans, each with different levels of knowledge. That comes with risk. Someone who is new or unfamiliar with a certain issue could say the wrong thing and fail to provide the solution a customer needs. For that reason, many organizations employ scripts within their call centers. Call center scripts clearly lay out what a customer service representative is supposed to say in response to a specific problem.

Dark Data - A Potential Gold Mine for Customer Support

All our activities, online and offline, leave an almost imperceptible electronic trail. Traffic cameras “see” you cross a junction around the same time each weekday, your phone lets your favorite coffee shop know when and how long you visit through their “free” Wi-Fi. The data collected by these devices or from our interactions with others tend to end up in a data archive somewhere, unused and unanalyzed.

Kick Up Your Help Desk Productivity with These New Apps from the Freshdesk Marketplace

The all-new Freshworks Marketplace is in full swing and in case you haven’t had a look at it yet, now would be the perfect time to check it out. Over the past month, we have been steadily adding more and more intuitive and easy-to-use apps to the Freshdesk Marketplace. From an app that drastically reduces the number of tickets you encounter to an app that helps you get up to date on the latest data protection and privacy protocol, we have you covered.

Is Ditching Phone Customer Support a Smart Decision?

There’s an old saying – “the squeaky wheel gets the grease” – that sometimes rings all too true for customer support teams. When prioritizing support inquiries, there’s a hierarchy of channels. Email sits at the bottom, with response times ranging into hours or even days. Chat is somewhere in the middle, with customers expecting a response in a few minutes. Phone support sits at the very top.

Can Artificial Intelligence Drive Customer Loyalty?

Artificial Intelligence (AI) has amazing potential to drive customer loyalty. Customer loyalty is a huge priority for most businesses. It’s one of the key facets of customer retention, as it reduces customer churn. Reducing churn is desirable since it typically costs four times more to gain a new customer than to keep hold of an existing customer. You also have a 70% probability of making a sale to an existing customer, versus 20% to a new customer.