How to Design a Scalable Notification System
Creating the perfect notification strategy is like walking a tightrope of constantly changing do’s and don’ts. Send too few, and you may fail to engage your user base. Send too many, and you may quickly annoy them. Utilize multiple channels for a more holistic strategy and risk overwhelming your user. Focus on a single channel, and they might not notice your messages timeously. Send your notification in the morning, and it could get lost amongst all the others.