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Messaging

9 key app engagement metrics and how to optimize them

Imagine a world where your app resembles a bustling metropolis, teeming with engaged users and crowded with activity. Fascinating, for sure. But how do you transform this vision into a reality? The answer is simple: by understanding and optimizing your app engagement metrics. Without measuring user engagement, you're flying blind - you'll never know which areas of your app are thriving and which need improvement.

7 Attractive Phrases To Email Like A Boss

Writing emails is a form of professional communication art in itself. To be heard and pay attention to your email, you need to learn how to formulate your sentences correctly if you want to convey your message in the right way. Unlike other means of communication, email takes time, so you need to be laconic. So, consider some attractive phrases that will allow you to write emails like a boss.

10 Tools to Keep Your Workflows Aligned While Promoting Positive Team Culture

A positive team culture encourages people to express themselves freely – while still being professional, of course. Teams need to work as a unit for a company to grow. And they work best when the team culture facilitates and rewards healthy collaboration based on honesty and transparency. Given how dramatically the work culture has changed in the last few years, you need the right tools to keep going.

What is app engagement? 6 effective tactics to drive user retention

Our daily lives now rely heavily on mobile apps, with millions of people using them for everything from messaging and social media to shopping and entertainment. However, with so many apps available, it can be challenging to stand out and attract a large and engaged user base. This is where app engagement comes in. Data plays a crucial role in interpreting app engagement. By tracking engagement metrics, companies can make data-driven decisions to improve the app and increase conversion rates.

Developer Productivity Trends to Watch in 2023

It’s a new year and a new quarter – what better time to take a step back and think about the ways your team can collaborate more effectively and work more productively moving forward? Last month, we released the results of our annual developer productivity survey and our analysis of the trends and challenges that will shape the way developers and technical teams work in 2023. Read on to learn more about the developer productivity trends we think will make a big impact this year!

9 best ways to increase user engagement on your app in 2023

User engagement is the process through which users can interact with your app for its intended purpose. It is the fundamental pillar of effective app strategies. As per research, app engagement increased by 30% between 2019 and 2020 and 7% between 2020 and 2021. Even though acquiring new customers is challenging in its own right, it becomes even more complicated when the space is highly contested among different brands competing for users' attention.