Sometimes coming up with an idea for the next big thing is the easy part. But, how do you take that moment of inspiration and corral it into something tangible that creates business success? What other things do you need to be keeping an eye on that can influence whether your product or service is a flop or a flyer in a particular market?

Trying to make high-level decisions about the future of your company can feel overwhelming. Trust us — we know first-hand what that feels like here at Miro. Companies often set up special committees that take months — or even years — and dozens of meetings before committing to a path. But in the 21st century, the first mover’s advantage is more crucial than ever. You need to prioritize fast without letting biases affect how you invest your capital and effort.

Over the past two years, the Internet has become our conference room, gym, doctor’s office, personal gathering place—basically, our whole life. With consumers spending more time online than ever before, companies have had to rethink their customer service experience. Businesses need to gain a clear understanding of the type of digital interactions customers want instead of relying on intuition.