How to Set the Right Client Expectations
Finding clients is an important job for agency owners. Clients keep the lights on and your employees paid. But even more important is finding a way to keep existing clients happy and coming back for more work. When you do the hard work to land a new client, the last thing you want is for them to leave. It costs 5x to 25x more money to replace a client than it does to retain them. Meaning if you lose too many clients, your business is on a slippery slope towards demise.