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Let’s start with a brief reminder on what mass email marketing is and what it aims to achieve. Also known as bulk email marketing, mass email marketing is a promotion technique where advertisers send out a single email to a large audience in hopes to convert prospects into closed sales.

Self-service options aren’t just nice-to-haves for customers. They’re critical for creating the smooth, fast support experience today’s customers expect. Our Customer Experience Trends Report 2020 found that high-performing businesses were 76 percent more likely to provide self-service options—but only one-third of companies were offering any sort of self-service. That disconnect represented a missed opportunity for a majority of businesses.

If you want to excel at customer service, you need to master proactive customer service. Proactive customer service is key to making your users and clients feel cared for. With proactive customer service, you can prevent and deal with crises, and it plays a vital role in forming loyal customers and brand advocates. But what’s the secret behind truly mastering proactive customer service? How can your company switch from reactive to proactive customer service? Let’s find out.

Customer service is by no means easy. Managing this part of your operation can be immensely challenging. Your team must strike a balance between solid technical knowledge and perfect communication skills to deliver the very best customer experience. At StartingPoint, we believe customer experience is something that should be continuously refined. Exceptional customer experiences are the fuel driving the growth of your business.

Customer experience (CX) has always been integral to a company’s success, but its significance has grown considerably in the midst of the COVID-19 outbreak. According to the Zendesk Customer Experience Trends Report 2021, half of all customers say that CX is more important to them now than it was a year ago.

We live in an increasingly connected age where you can get real-time updates on practically any topic and have packages delivered to your door the next day at the click of a button. The result of this connectivity is that customer expectations are changing rapidly. One area, in particular, is customer service. When consumers have questions or problems, they want answers right away. Fail to meet those expectations and you risk customers switching to other alternatives.