3 reasons conversational commerce fails (& how to make it work)
Messaging apps are becoming a key channel across every stage of the buyer journey. Eighty-three percent of consumers use messaging apps to learn about a company’s products or services, 75% use the apps to make purchases, and 76% of consumers use messaging apps to contact support. Why? Because messaging apps are convenient. Consumers already use the apps to chat with friends and family, and they don’t have to wait for a live agent to get support.