What Is Customer Value And How to Build It
Value isn’t measured the same for everyone. It can be found in the price of a product, but it can also be so much more than that. To your clients, the real value of your products may be found in their quality, their uniqueness, their practicality; even the feelings they get when they buy them. So, to your clients, what is customer value? How do you measure it? And, most importantly, how do you create customer value? Let’s find out.