3 reasons why customer centricity feels hard - and how to overcome them
The idea of customer centricity sounds simple enough in theory: Just treat customers well, right? But building a customer-centric culture is about more than just good customer service. In fact, customer centricity is an organizational mindset that shapes everything from product design to entire business functions — even the ones that aren’t necessarily customer-facing. It speaks to an organization’s ability to put the customer at the forefront of all business decisions.