9 best ways to increase user engagement on your app in 2023
User engagement is the process through which users can interact with your app for its intended purpose. It is the fundamental pillar of effective app strategies. As per research, app engagement increased by 30% between 2019 and 2020 and 7% between 2020 and 2021. Even though acquiring new customers is challenging in its own right, it becomes even more complicated when the space is highly contested among different brands competing for users' attention.