User engagement is the process through which users can interact with your app for its intended purpose. It is the fundamental pillar of effective app strategies. As per research, app engagement increased by 30% between 2019 and 2020 and 7% between 2020 and 2021. Even though acquiring new customers is challenging in its own right, it becomes even more complicated when the space is highly contested among different brands competing for users' attention.

Maximise productivity with these digital-first collaboration innovations.

Communication plays a crucial role in building long-term relations with clients. Businesses have multiple ways of communicating with their clients, including voice calls, messages, and emails. Among all channels, messaging is becoming increasingly popular due to its directness, ease, and comfort. However, when discussing about their communication channels, many businesses have a dilemma regarding chat vs. SMS.

These days, communication with peers and coworkers is a top need, and many software companies are available to help businesses interact efficiently. Although there are various options available, if you know which tools are the best fit for your business, you can ensure that you are getting the most out of your money and time. Let’s dig deep into how employees in 2023 will communicate with each other online and what tools they may need for synchronous communication.

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Your team is your greatest asset; without them, you cannot be where you are today. Your team should be happy and always satisfied in their position. However, keeping your staff around and making them happy takes a lot of effort. You should have an effective employee retention program to reduce turnover and attract top talent.

Customers expect quick financial services from their banks as conveniently as possible. A recent Deloitte research points out this trend as banks try to distinguish themselves from their competitors by offering better customer service and enhancing customer experience. Leveraging fintech solutions and digital transformation, many traditional financial organizations are increasingly adopting chat banking, one of the recent addition to the banking industry glossary.