How Slack Uses Notifications to Manage the Attention of 12 Million Daily Active Users
A push notification. A bolded channel. A red badge next to an unread conversation. These are all ways that Slack manages your attention. For the messaging giant, managing attention is deeply intertwined with their mission of making work life more productive. Too much noise and suddenly what was an invaluable collaboration hub turns into a distraction. Not enough and it’s just another tool gathering virtual dust.