Marketing to your chosen demographic is important, particularly for a growing business; choose the right target market and effectively market your product to those individuals, you’re on the path to success. It’s an essential component of the company business plan, but what is a B2B Buyer Persona, and why is it an important component of your company? What effects can misrepresenting Buyer Identity have on your business?

Thanks to big data and the acceleration caused by the pandemic, communication in healthcare now demands extra attention. In order to stay relevant and improve the quality of patient care, more and more companies are following HIPAA guidelines. Ensuring that practitioners and patients are having their data protected is the first step to a brighter (and safer) future.

If you’ve handled a group project or managed a team, you already know how important it is to communicate with your team members. If you want to streamline communication and collaboration at your workplace, you must onboard your teams on the best work collaboration apps But, what are those apps that can help you break silos and improve productivity at the same time? Known as a feature rich office chat app, Troop Messenger is an easy-to-use tool with seamless UI and UX.

Felix Starzer, Head of Customer Care at Staffbase tells us how he uses dashboards to motivate and inspire his team to provide the best customer service going. The team endeavour to go above and beyond and as a result, always exceed their CSAT goal.

The efficacy of remote work has been debated for decades. Now, as companies begin pursuing a post-Covid-19 reality, the debate is finally settled. According to some of the most prominent companies in Silicon Valley, including Google, Facebook, Twitter and Apple, the answer is a hybrid model. Rather than being dogmatic and dichotomous about workplace arrangements, these companies find value in a hybrid model that includes a flexible mix of on-site and remote teams.

Whether you do it quarterly, annually, or even weekly, running a planning workshop can be challenging. You need to make sure everyone understands the big picture and vision. You also need to ensure each person has a voice in the planning process. Finally, you need to lead the group to alignment and verify that they’re clear on next steps. These are the challenges I confronted while leading a goal-setting session at Miro’s recent Executive team offsite (virtual this year).

In this series, I explain how to use Twitch EventSub and Courier to automatically send notifications to multiple destinations – Slack, Discord, and more – when your Twitch stream goes live. In part one, we built a Node.js app using Express.js to accept events from Twitch EventSub. In part two, we listened for our event and triggered a notification using Courier. Now, in part three, we're going to use Courier’s List API to send multiple notifications when our event is triggered.

Digital transformation has transformed the way people interact with brands, software, and making buying decisions. Businesses need to find ways to adapt with these changes and manage the customer journey. Businesses have to continue to provide excellent service and a superior customer experience in these times of transformation. In the case of service-based companies, this requires efficient customer request management.

Good customer service runs on good information. Agents need to be ready with an instant answer to any question, or the customer will walk away unhappy — even if the eventual resolution is effective. The information shared with customers also needs to be consistent. No one likes to be bounced around between departments that all say something different. Unfortunately, it’s not easy to ensure your agents have accurate information at their fingertips.

Four strategies that will take your performance management plan to new heights.