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Messaging

The 5 Rights of notification sending within LinkedIn's Communications Team

In the past, each LinkedIn application team decided their notification strategy in isolation. Business logic and infrastructure sharing were limited between the teams. This resulted in a fragmented and inconsistent tech stack across LinkedIn and a less than savory member notification experience. To combat this disjointed experience, Linkedin set up a small team to build an orchestration layer, the Air-Traffic Controller (ATC). This became one of the more complex notification systems and helped Linkedin grow into the top social platform for business and networking.

Prioritizing volume, cost, and engagement: LinkedIn took these steps to optimizing notifications

In the past, each LinkedIn application team decided their notification strategy in isolation. Business logic and infrastructure sharing were limited between the teams. This resulted in a fragmented and inconsistent tech stack across LinkedIn and a less than savory member notification experience. To combat this disjointed experience, Linkedin set up a small team to build an orchestration layer, the Air-Traffic Controller (ATC). This became one of the more complex notification systems and helped Linkedin grow into the top social platform for business and networking.

Introducing Courier Inbox and Toast for Notifications That Don't Suck

We are excited to announce the availability of Courier’s newest provider, Courier Push! We have released Inbox and Toast, two open source React components that exemplify the potential future applications of this feature. With Toast, you can send your user a notification within your web application and Inbox allows you to create an embeddable notification repository so that your user can access all past in-app notifications.

LinkedIn's first steps towards a centralized notification strategy

In the past, each LinkedIn application team decided their notification strategy in isolation. Business logic and infrastructure sharing were limited between the teams. This resulted in a fragmented and inconsistent tech stack across LinkedIn and a less than savory member notification experience. To combat this disjointed experience, Linkedin set up a small team to build an orchestration layer, the Air-Traffic Controller (ATC). This became one of the more complex notification systems and helped Linkedin grow into the top social platform for business and networking.